Hutchison Ports Thailand (HPT) is the largest container terminal operator at Laem Chabang Port, Thailand’s main ocean shipping gateway. As part of the world-leading port network, Hutchison Ports, which operates in 26 countries globally, HPT boasts some of the most cutting-edge and technologically advanced port facilities and services available.
The company decided it wanted dual language content (Thai and English) for its social media channels, including Facebook, Instagram, and LinkedIn, so it reached out to Lentus because we specialize in tailoring strategic marketing campaigns that can reach an international audience.
Moreover, it was important for HPT to have powerful and engaging content that utilized industry-appropriate terminology, and given that we have over 25 years of experience in the ocean freight business, we know the logistics lexicon inside out.
To guarantee our ideas met HPT’s expectations and ensure a smooth deployment of content across all of its social media channels, we were happy to collaborate with HPT’s marketing team to produce and post content.
After the success of the first campaign, HPT engaged our services further to produce graphics and a range of in-depth articles to promote its state-of-the-art terminal.
