TIFFA EDI Services (TIFFA EDI) is one of the leading digital solution providers for the logistics industry in Thailand. In 2021, TIFFA EDI, in partnership with Kale Logistics, launched its cutting-edge CODEX e-DO software to the Thai market for Mediterranean Shipping Company (MSC), the largest container ship operator in the world.
A Delivery Order (DO) is a document issued by a shipping carrier, traditionally as a paper copy. However, digitization has been in the wind across the logistics industry for years, and TIFFA EDI’s e-DO (electronic delivery order) solution is a step toward reducing paperwork and simplifying ocean freight for customers.
Leading up to the launch of MSC’s switch over to the e-DO platform, TIFFA EDI appointed Lentus to plan a powerful campaign announcing to the Thai market that MSC would no longer accept or issue paper DOs, which meant that all of its customers had to agree to use TIFFA EDI’s new platform if they wanted to continue using MSC.
As part of the campaign, we created a video to promote TIFFA EDI’s services and inform users how its digital solutions can aid in streamlining their supply chains. We also produced a collection of marketing content, including an in-depth article featuring an interview with TIFFA EDI’s Business Development Manager, distributed in print through our LM Magazine and online via our website and social media channels, further broadening the company’s digital reach.