Century Distribution Systems (CDS) is a worldwide supply chain specialist based in Virginia, United States, with offices and facilities in every major shipping port spanning all continents. Since 1969, and throughout its global expansion, CDS has been a physical operator with technology at the heart of the company.
In order to align the company’s brand image with the forward-thinking services it provides, CDS reached out to Lenuts to revitalise its logo without making radical changes that would render it unfamiliar to its long-established clientele.
To ensure a sense of homogeneity, our team of skilled graphic designers set about modernising the logo while maintaining colours from the old one. The result was a fresh, modern-looking design that reflects the company’s cutting-edge approach to logistics yet harkens back to its roots and proud history.
To complete the company’s brand identity improvements, Lentus standardised its fonts and colour schemes to harmonise with the new logo. Furthermore, we created a brand identity manual to ensure every branch of CDS located around the world followed the new branding guidelines, guaranteeing consistency of its corporate image for years to come.