Yusen Logistics, an international freight forwarder headquartered in Japan, is one of the world’s leading logistics service providers. The company designs, implements, and manages supply chains specific to global industry markets or bespoke solutions for more complex transportation models, and it has branches worldwide.
In the globalized and highly interconnected world we live in today, many of us forget that products and raw materials that are manufactured into the daily essentials we take for granted are all brought to us by the dedicated staff of logistics companies like Yusen Logistics.
From foodstuffs and medicines to automobiles and electronics, all the things needed for life and that make life pleasant all require logistics companies to reach us. So when Yusen Logistics’ office in Bangkok wanted to drive more brand awareness in Thailand amongst the public, it asked Lentus to produce a captivating ‘commercial-style’ video.
The result was a video that not only targets Yusen Logistics’ traditional target market of importers and exporters but also increases awareness within the general public of the crucial role logistics plays in their daily lives.