Maersk is currently the second-largest container ship operator in the world. Additionally, it offers customers services other than container transportation, including freight forwarding and supply chain management.
Until recently, Maersk offered these additional services via serval subsidiary companies, each with its own branding and company name. However, a few years ago, the company decided to align all its services under the single brand of “Maersk” to streamline its supply chain.
As part of this campaign, Maersk’s Regional Head of Supply Chain Warehousing and Distribution in the United States contacted Lentus to create an animation showing the company’s total logistics abilities and services.
The final product was a clean-cut animation that Maersk could use both externally for current and potential clients, as well as internally for employees who might be less familiar with this side of the company’s business or had previously been working for one of its subsidiaries under a different brand name.