MSC is the second-largest container ship operator in the world. In addition to a video that we produced for the MSC Mina, which is the largest container ship to date to call at a Port in Thailand, its local branch office required a video and a native content article to highlight its new direct Thailand to the US West Coast “Lion-Jaguar” container service.
The key selling point of MSC’s Lion-Jaguar route is that a direct Thailand to USA service gives Thai exporters and importers better access to the largest market and economy in the world, The United States, and more broadly, the North American Market.
Setting up such a service likewise reinforces MSC’s commitment to the importance of the Thai market to the company. Exporters value direct services more than services that are not direct and include transshipment, as they are less likely to experience cargo delays caused by missed connections.
As an agency with a deep understanding of the shipping industry, Lentus is fast on the uptake to these selling points. Consequently, we developed a video that conveys these selling points for MSC with a quick turnaround since we are up to speed with logistics services and know how to promote them.