As a well-established container terminal operator at Laem Chabang Port, ESCO is a consortium between three major companies: PSA International from Singapore and Marubeni Corporation and Kamigumi Co., Ltd. of Japan.
For over ten years, ESCO has engaged Lentus to design and print its corporate calendars, which are used both internally and as a marketing channel. Using our connections in the art and photography industry, we source a selection of up-and-coming models from Thailand, and from this group, we work with ESCO to select the person who will represent the brand for the following calendar year.
Lentus then takes care of setting up a professional photoshoot at ESCO’s container terminal, utilising the best backdrops the facility has to offer. We strategically place ESCO’s branding throughout the photo collection, and with the help of the elegant Thai model, we bring together all the elements needed to create a magnificent desktop calendar.
On four occasions, the model selected for the ESCO calendar has moved on to achieving “Super Star” status in Thailand, appearing in several Thai movies and TV series. In fact, it has become a talking point within the Thai modelling industry that being on an ESCO calendar is a reliable indicator for success in a young model’s career!