Ocean Network Express (ONE) is the 6th largest container ship operator worldwide, with a fleet of highly recognisable magenta vessels and containers. When ONE needed a series of six motion graphics to cover its key direct services from Thailand, it asked Lentus to produce the goods as our design capabilities and logistics industry knowledge allows us to deliver the best results.
Each motion graphic we created features a detailed map highlighting each service’s route and port calls. This is essential as shippers require an understanding of which routes are taken and which ports are called at on a particular service in order to select the most efficient course when shipping, especially for time-sensitive cargo.
The series of motion graphics also required a detailed understanding of geography, as well as precision in the placement of the ports and routes taken on each motion graphic so as not to mislead customers.